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How to Get More Clients as a Freelance Writer?

Freelancing has become very popular nowadays. More and more people choose this career path as they find it a good way to earn money with the opportunity to have flexible working hours and do the job wherever and whenever they want. Besides, freelancers have complete control over their jobs and clients which is another attractive incentive for those wishing to pursue this career path.

However, freelancing is not a bed of roses; there are some struggles people have to deal with in this field, as well. For example, there is no steady workload, which assumes you wouldn’t know the pay you have at the end of the month because it depends on the number of clients you undertake daily as well as the projects they entrust you to do. The key challenge then for most freelancers is to attract the sufficient number of clients and make them happy by providing your writing services. In this article, we are going to share some insightful tips on how to get more clients, particularly with the help of social media channels.

Using Social Media to Attract More Clients

Before we move on to practical tips on how to use the online tools to get more people order your freelance writing services, we feel there are several important things that need to be mentioned first. Freelancers have to understand that social networks are not the only channels through which they can acquire new customers. There are other effective marketing initiatives you would want to use along with social media for better effect.

It is not our purpose though now to feature anything but social media tools. Also, finding out how to attract more customers online won’t help in your freelancing career unless you provide high quality services. There is no point in investing your time and even money into gaining a new client who will leave immediately after you complete your first article due to bad quality of your writing. So before you approach social media marketing, it is better to make sure that you are ready to deliver the quality services you are eager to deliver online.

As a freelancer, you need to reach out to potential customers wherever they are. Since social networks are the places where a lot of people spend their time, it wouldn’t be wise to ignore such marketing opportunities. Besides, social networks are made to help people interact with each other, thus making it a perfect marketing tool in the hands of a skillful freelancer. Now there are a lot of places where you can meet your potential clients, such as Twitter, Facebook, LinkedIn, Reddit, different blogging platforms (hubpages), etc.

The very first thing you should do is to identify which social media platforms your potential customers like using. Most of them would probably have Facebook (and maybe Twitter) accounts. The places where your target customers spend most of their time should become your main marketing channels. One of the great examples of how to reach out to potential clients is to create a personal order form as Writology (freelance writing platform) did.

After you have decided what channels you are going to exploit in terms of your marketing campaigns, you should devise a strategy for each social network. It will be different for each platform because they all have peculiar features that should be taken into account.

For example, LinkedIn is all about professional connections while reddit is more like an online bulletin board service where users can share entertaining content. Another way to get more clients is to write a blog on HubPages or actively share content through guest posting. These methods also require a clear strategy in terms of how to attract more customers online, so don’t rush with these unless you know what you are doing.

Once you know which platforms you will be working with, create a profile on those networks, including some essential details about who you are, what you do (add a link to your website too). Whenever you attempt to interact with someone regarding your writing services, keep in mind that people are interested in what you can do for them.

This should drive all your marketing campaigns as well as your advertising content. Always use a tone that is appropriate to the social network you are using; some platforms allow informal communication while others use more formal tone.

From there on, all you have to do is to share your knowledge and interact with other users, offering online deals to your fans and followers. This should help you achieve word-of-mouth effect which is considered one of the most of powerful marketing tools for gaining new clients.

Conclusion

Using social media channels is a great way to land new clients. Even if you are a relatively inexperienced freelancer, you can still gain new customers if you know how social media works. The tips above are to give you a general direction where you should go in terms of online marketing. Obviously, the tips provided above don’t cover all aspects of successful advertising, but they should give you a good understanding where you should start.

Image: 2017-11/more-clients-in-freelance.png
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